Downtown Toronto Pipe Club

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April 1st, 2017 by Eric

Sneak Preview of Club Rebranding

We are very excited to give you a sneak preview of our upcoming re-branding effort! In just a few days the “DTPC” that you know and love will be no longer. Instead, we will be known as “6PC ” and sport a whole new logo as well. Why are we doing this? There are 3 main reasons:

  1. We are no longer simply a “downtown” club. Geographically speaking, we haven’t met within the actual core in years. Increasingly, our meetings have been held West, mid-town, and all the way out to Bowmanville. Our new name reflects this expanded terrain.
  2. Many people assume pipe clubs largely consist of a bunch of white, middle-aged men. The reality couldn’t be further from the truth. Hence, our new logo better shows our diversity, as well as appeals to a younger audience—the very people that we need to bring into our fold to ensure we pass the flame to future generations.
  3. Every time I go to a pipe show, people look at my DTPC t-shirt and say, “Hey, that looks like just the LA Pipe Club logo!” Then, with great annoyance, I have to explain that ours actually came first, courtesy of designer Jay Fletcher. And yes, it sure does look the same, except with a bear!

I hope you like the change! I can’t wait to get my new t-shirt printed in time for the Chicago Pipe Show in May!